Do you have photos on your web site of your store or employees? Take a look at them as if you've never been in your store before, you're peeking through a window and all you can see are the photos.
What message do your photos convey?
Many small businesses have heard it's important to include photos, but unfortunately they rush the process. Take time to consider what photos you want to include on your site and what you want them to say.
If you want to show your retail store consider tightly framed shots of individual displays rather than the entire store. Unless you have a lot of open space your store will looked cluttered and the viewer will not be able to discern details and determine what products you carry.
Staff photos should follow your brand. Are they happy and relaxed or professional and conservative? Consider the back ground too. Is it warm and inviting or a business office? Pictures of your staff are sending a message just as much as pictures of your store.
If you don't have any photo editing software find someone who does. Make sure the photo you post is not too dark, is in focus not grainy and has pleasing, natural looking colors. A bad photo is not better than no photo at all. You'll turn off your viewer and turn away a potential customer.
If you take away all the text on your web site would the photos be enough to tell your story? Would they tell the story you want heard? Your photos allow viewers to take a peek in your store window. Will they excite, encourage, engage the viewer to come in to your business?
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