Writing is a lot like exercising

Writing is a lot like exercising. It's something you know you should do, but can think of several other things to do instead. You always feel better after you've done it and you feel of a sense of accomplishment.

It seems like everyone is writing these days. Social media has turned everyone into a writer, of sorts. In the world of marketing, writing used to be reserved for copy writers. But now most marketers are called upon to write. To be the personality of their company, their product or their organization.

But not every one has a personal, casual voice when they write. The writing of many marketers sounds, well, like a marketing message. It's insincere and affected because they're trying to be what they think the company wants them to be.

It takes practice to have a natural voice when you write. To not sound like your selling a product, but letting people know that you really care about your company and it's community. I suppose some people are gifted writers and it comes easily to them. Just like there our those who seem never to work out but are fit. The thing is, most of us need to exercise to feel great and look great. Most of us marketers also need to write frequently.
It takes commitment but you'll feel much better after you've done it.